Cultural Heritage and Creativity for tourism and territorial development

INDUSTRIAL TOURISM AND BUSINESS CULTURE

INDUSTRIAL TOURISM AND BUSINESS CULTURE

Academic year 2022/2023

Sommario del corso

• Course objectives
• Results of learning outcomes
• Course delivery
• Learning assessment methods
• Program
• Suggested textbooks and readings
• Teaching tools

Course objectives

The objective of the course is to provide the students with an operative framework to successfully operate in Tourism. Specifically, the course will be developed around the opportunities to create a framework on how to manage the industrial tourism and the enterprise visits, on the basis of specific characteristics of the related business.

Results of learning outcomes

Ability to read the tourism market opportunities.

Knowledge of the best practices in industrial tourism sector, with the presentation of practical cases of the multinational company that have operated in these markets for many years

Course delivery

The Course is articulated in hours of interactive lecture time and includes the development of practical simulations. Moreover, business visits will be organized.

Learning assessment methods

The final exam will be provided in written form and articulated in open questions. The evaluation of the exam is expressed in 30/30.

Program

Necessary slides and documents will be uploaded in the MOODLE Platform

• Teaching materials
• Exams and finals
• Go to Moodle
• Visit the forums