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Oggetto:

Modulo 2 - ENTREPRENEURSHIP AND SUSTAINABILITY IN CULTURAL INDUSTRIES AND TOURISM (Proff. Civera/Casalegno)

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Academic year 2022/2023

Course ID
STS0441
Teachers
Cecilia Casalegno (Course owner)
Chiara Civera (Course owner)
Degree course
Cultural Heritage and Creativity for tourism and territorial development
Year
1st year
Teaching period
Second semester
Type
Characterizing
Course disciplinary sector (SSD)
SECS-P/07 - business administration and management
Delivery
Traditional
Language
English
Attendance
Mandatory
Type of learning unit
modulo
Modular course
ENTREPRENEURSHIP AND SUSTAINABILITY IN CULTURAL INDUSTRIES AND TOURISM (STS0441)
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Sommario del corso

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Program

Prof.ssa Chiara Civera

Program:

  1. The evolution of stakeholder thinking: moral and creative imagination
  2. Integrated Company Responsibility for sustainable goals
  3. A new perspective of value creation in Marketing
  4. The integration between marketing and responsibility for the common good

Prof.ssa Cecilia Casalegno

Program:

  1. Corporate Communication: meanings and evolutions
  2. Responsibility, Sustainability and Reputation management
  3. Responsibility-driven External Relations
  4. Integrated Marketing Communication: new frontiers

Suggested readings and bibliography

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Last update: 05/10/2022 13:54

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